the importance of a website during covid

the importance of a website during covid

1. A source for brand recognition

A digital shopfront is currently all most businesses can offer, so your web presence is most likely your sole source of brand representation. This makes it a key component in the survival of your business during these difficult times.

Throughout the pandemic, many businesses had to temporarily close their shops to keep their staff and customers safe. However, even if your business is still closed now, it’s important to remember that the internet is open 24/7. Just because customers may no longer be able to walk into your stop to make a purchase, it doesn’t mean that demand has dropped or they’ve stopped shopping altogether, they’ve just found a new way to do so.


2. Ease of access

Through all this simply strolling down your local highstreet to browse the shops isn’t as easy as it was before. With routine visits to Google, Bing and other online search engines, customers are constantly seeking where they plan to make their next purchases.

Make sure your business is well represented at every opportunity by having a website which appears prominently on search engines, review sites, online directories, and other online spots your business may be considered. Beyond having your URL website address available, also be sure your street address, phone and email are easily visible.


3. Stay competitive

If you don’t have a website, it is highly likely that your competitors will do which means that you could be missing out on gaining new customers or being at the forefront of your existing customers’ minds. It is crucial that no opportunities are missed and are gained by the competition, especially now that so many businesses are online.


4. Social media back up

A website also makes other forms of marketing so much easier. For example, as social media marketing continues to take the world by storm, being able to link back to a professional, user-friendly website with all the information the consumer needs is priceless!

Additionally, if you plan to set up ads (such as Facebook ads) you can direct users to your website’s digital store, a specific product, an information landing page, or whatever you think will be best to get a conversion.


5. Online customer service

Websites, built with user experience in mind, can cater for every type of customer, whether they prefer to click on a phone number to call, speak to someone directly through live chat, or fill in a contact form. This makes it convenient to handle customer service and offer the type of communication that your customers are looking for.

Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can also reduce customer service costs and save yourself time and money, as well as providing much more information.

In the long run, this can encourage positive customer relations and enable you to collect reviews and testimonials from your customers – which can also be displayed on your website to increase your business’ credibility.


Looking for a new website? let me help

I understand that businesses are trying to navigate through a very tricky time and I want to help! From building brand new WordPress websites, to optimising or redoing your existing website, I can help you create a professional online presence to help you update your customers, and keep in line with competitors.

To start email me on or fill in the form here

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